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Established in 1989

We have been servicing the commercial fitness market, as a premier dealer of leading lines such as Star Trac, Magnum and other premium products. With a knowledgeable service staff, we are able to support our clients as a full service organization. William McCormick, our company founder, brings over 30 years experience in design and planning for such clients as professional sports teams, college & high school sports programs, major hotel & condominium management companies, private homes and commercial fitness centers.
Our web site is currently undergoing a major renovation, as your business or center may be experiencing at this time. We would value the opportunity to be of service to you, so “please excuse this appearance during construction.”

First Choice Fitness prides ourselves on the services we provide our customers:


  • Conceptual Design
  • Financing
  • Equipment Selection
  • Floor Plan & Layout
  • Installation
  • Board Presentations
  • Equipment Training
  • Budgeting
  • Purchasing Administration

Why you should put your trust in our hands:


• Whatever your needs are, we'll help you select the right equipment. Our team is highly professional, friendly and has over 40 years experience working in commercial fitness.

• Your health is top priority and so is your wallet. We will not sell any machines over their market value and we will always help you increase your bottom line through cost saving procedures.

• We work with you hand-in-hand to create the equipment layout design and to optimize all of your floor space. This is done at no additional cost.

• Every piece of equipment that arrives to your place of business is delivered by First Choice Fitness and assembled by our staff.

• We're always offering a variety of specials on popular machines such as the EFX Elliptical and C900 Series Treadmills.

• We want to build a long-term relationship of trust and satisfaction with you. Over 80% of our new clients are referrals from current/previous customers.

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